This is my attempt to try and keep people up to date with the latest goings on (and possibly help me remember things a little later on in life). Creative Director & founder of FanDuel.com, currently based in Edinburgh.
We call it the ‘product launch’ when you put the product in front of customers — and you should do that as soon as possible — but do the marketing launch — when you’re pounding your chest and talking about how great you are — as late as possible.